All work
Concept projectB2B software
A measured paid-acquisition launch
A concept campaign build with proper conversion tracking and landing-page alignment from day one.
This is an illustrative concept project. The client name is fictional and no real metrics or testimonials are presented.
The challenge
Ad spend running without reliable tracking, so it's impossible to know what actually works.
Our approach
Set up conversion tracking, align ads to dedicated landing pages, and structure campaigns so optimisation is driven by evidence.
Deliverables
- Campaign strategy and account structure
- Conversion tracking implementation
- Aligned landing pages
- Reporting dashboard framework
Outcome
The concept shows a campaign where every pound of spend is measurable and decisions are grounded in data.